Beginner
Entrepreneurship
Start: Start with chapter 1, then 11.2 Designing the Business Model.
Read the complete free PDF on the original publisher’s site.
Financial literacy & entrepreneurship
Entrepreneurship
Understand people’s problems, test a small solution and compare costs with revenue before deciding what comes next.
How to learn
Understand people and their problem
Listen to a specific group’s recent experiences; separate your assumptions from their statements.
Show a small sample solution
Use a paper sketch or limited service to see whether people can actually complete the task.
Check costs against revenue
Calculate unit cost, selling price and fixed costs separately.
Use evidence for the next decision
Decide beforehand what result would justify continuing or changing; an unsuccessful test still provides information.
Books & guides
Beginner
Plan your business — Business Guide
Start: Begin with Market research and competitive analysis, then Calculate your startup costs.
Free web guide; US laws and lending programmes are not substitutes for local rules.
Beginner
Rich Dad’s CASHFLOW Quadrant
Start: Read the introduction to the four quadrants; compare the time, costs and risks of each path.
Author or publisher book page; the full book is sold separately. Not a free full PDF.
Put it into practice
Research & frameworks
Courses & resources
OpenStax · Entrepreneurship (opens in a new tab)Free web textbook and publisher PDF; print copies are sold separately.
Start: Read 1.1 Entrepreneurship Today and choose a local problem.
SBA · Plan your business (opens in a new tab)Free web guide; US laws and lending programmes are not substitutes for local rules.
Start: Use the market-research section to examine demand and existing alternatives.
European Commission · EntreComp (opens in a new tab)Free to read on the web.
Start: Start with Ideas & Opportunities and identify your own example.